RPFC asked us to develop a single codebase CMS solution to host their rapidly-growing portfolio of pet food brands. All websites needed access to all features and were to be developed for localization and ecommerce. The key challenge of this project was to provide white-label functionality without compromising the quality of the designs. Initially we designed a flexible “block based” layout approach, containing around 20 customisatable blocks which could be combined to create unique pages. Each site was designed with its own custom-developed stylesheet, adhering to brand identities created by Bastion Banjo. We selected Kentico EMS as the CMS platform, primarily for its powerful out-of-the box multi-site support.