The Cancer Institute asked us to build a chatbot within Facebook Messenger to help people quit smoking. It’s a highly sophisticated bot we called Quitly. It delivers regular, personalised content based on your age and smoking profile – a bit like a ‘quit buddy’. Content is managed via Chatfuel and is part of the wider CINSW Behaviour Change and advertising remit with Bastion Banjo. Sign up to the Quitly bot.